Working out, hitting the gym, staying fit— these are no longer personal goals. They're the combined goals that connect us to new communities. Like Soul Cycle, CrossFit, and the ever increasing number of obstacle races, it's time Nike started leveraging that shared ambition and created its own revolutionary workout community.
So, we developed a social community that combines athletic ambition with the shareable nature of music. Nike WeRun is not a traditional campaign. It's not just an app. It's a lifestyle. An opportunity to connect millions of people with their love of running through the shared power of music. With WeRun...share goals, music, challenge friends and even make some new ones.
Share a run, share a playlist, share an experience. Group Groove allows you to meet runners in your area, who share similar exercise goals. Sync playlists to stay on pace, while you run to the same beat–discover new artists and new friends.
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Transform your running experience with these interactive smart pods. They track your run, and send personalized messages of motivation. You can even leave custom messages for a friend. Download customized playlists designed to inspire and pace you for specific City Tracks. With smart cameras you can instantly share your success and challenge your friends on your social networks.
Race for the chance to see your favorite artist perform the first ever mobile concert. Cities compete against each other by logging the most miles on WeRun–so if you want to see Rihanna, get your friends to sign up and start running!